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SPMG2400 Sport Marketing & Event Management

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CRS Acad Level: UG

Course #: SPMG2400

Credits: 3

Term: Spring

About the Course:

This course provides an in-depth view of the many aspects of sport marketing as it has evolved into a multi-billion dollar industry. The first theme views sports as one the vehicles to promote a product, service or organization. Students explore how non-sport related business can benefit from using sports as part of their marketing program. The second theme focuses on the application of marketing principles and theories to promote sports and sport related products (including professional, college or amateur teams, events and recreation). Students discuss the various ways that organizations plan and manage sporting and other types of events, and will gain an understanding of the economic impact of, as well as possible careers in, the sports industry. Case studies and current events will provide an opportunity to put the course material into practice. Assignments and case studies will be utilized in the learning process.  Meets the requirement for Business elective.

Course offered: Spring.

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