CRS Acad Level: UG
Course #: MKTG4001
Credits: 3
Term: Fall
About the Course:
This course involves the collection, analysis, interpretation, and evaluation of data for use in the marketing management process. Contemporary research techniques are studied. Marketing research approaches will be considered based upon different business models. Assignments and case studies will be utilized in the learning process. Prerequisite: MKTG3004. Meets the requirement for Business elective.
Course offered: Fall.
