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MKTG4001 Marketing Research

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CRS Acad Level: UG

Course #: MKTG4001

Credits: 3

Term: Fall

About the Course:

This course involves the collection, analysis, interpretation, and evaluation of data for use in the marketing management process. Contemporary research techniques are studied. Marketing research approaches will be considered based upon different business models. Assignments and case studies will be utilized in the learning process. Prerequisite: MKTG3004. Meets the requirement for Business elective.

Course offered: Fall.

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