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MKTG3005 Consumer Behavior

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CRS Acad Level: UG

Course #: MKTG3005

Credits: 3

About the Course:

An analysis of marketplace and consumer behavior as determined by characteristics of age, sex, geographic location, income levels, educational background, etc. The course will examine the uses of test marketing and its relation to decision making. The course also exposes the student to alternative consumer influence factors and their role within a marketing plan and strategy. Prerequisite: MKTG2004.

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