MKTG3004 Marketing II – Analyzing Marketing, Branding & Sales Strategies

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CRS Acad Level: UG

Course #: MKTG3004

Credits: 3

Term: Fall

About the Course:

The objective of this course is for students to understand and apply quantitative marketing methods that are typically used in marketing analytics. The course will motivate and encourage students to practice these concepts in practical exercises, to develop a spirit of problem solving, and to enhance the ability to think in business terms. The course presents popular marketing research methods with practical exercises to familiarize students both with the theoretical and practical aspects of marketing methods. This course should (a) sensitize students to typical data-driven marketing problems, (b) develop students’ skills in collecting and preparing data, (c) introduce students to marketing research methods that are typically used in marketing management, (d) develop students’ abilities to identify and apply the right methods and to draw the right conclusions from it, and (e) develop students’ hands-on competence in marketing analytics. Prerequisites: MTKG2004 or SPMG2400, or approved equivalent.

Course offered: Fall.