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MKTG3001 Marketing Management

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CRS Acad Level: UG

Course #: MKTG3001

Credits: 3

Term: Fall

About the Course:

In this course, students solve marketing problems from a management point of view. Emphasis is on analyzing marketing situations, identifying problems, determining solutions, implementing corrective action, and planning strategy. The student learns how the marketing management functions are applied to produce an effective marketing program. The case study method is applied. Students develop a deeper understanding of marketing as a tool for competitive advantage and the role of a product manager. Prerequisite: MKTG2004. Meets the requirement for Business elective.

Course offered: Fall.

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