CRS Acad Level: UG
Course #: MKTG2101
Credits: 3
Term: Spring
About the Course:
This course studies advertising as an important tool of business: its form and functions, how to write and display it, where to publish it, the operating side from the standpoint of agencies, media, campaigns, and the testing of results. Advertising is present in the context of contemporary media formats including social media used in the business environment. Assignments and case studies will be utilized in the learning process. Meets the requirement for Business elective.
Course offered: Spring.
