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MKTG2004 Marketing I – Creating Marketing, Branding, & Sales Strategies

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CRS Acad Level: UG

Course #: MKTG2004

Credits: 3

Term: Fall, Spring

About the Course:

In this marketing-focused course, students will explore both classic marketing cases and emerging companies and concepts in order to develop a broad overview of all the tools necessary to create a customer, notably: branding, marketing, sales, advertising, social media, market, and consumer research, including learning from product and market failures. Prerequisite: MGMT1000.

Course offered: Fall, Spring.

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