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MGMT1000 Introduction to Business Models

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CRS Acad Level: UG

Course #: MGMT1000

Credits: 3

Term: Fall, Spring

About the Course:

This course introduces students to the business model framework – the essential foundation of how businesses create value via solving problems and fulfilling consumers’ wants and needs. This course assumes rapid cycles of industry shock and disruption, and, as such, students learn these business model concepts using real world examples via case studies of companies that have excelled and failed based entirely on the adaptability of their business model. This introductory course grounds the student in the fundamental concepts of business – specifically how businesses create value.
Meets the requirement for Business elective.

Course offered: Fall, Spring.

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