Becker students demo games at Expo
Published on: February 14, 2019
Becker College students and MassDiGI staff recently took part in Playcrafting Boston’s Winter Play Expo at Microsoft New England in Cambridge. The event, which attracted an estimated 700 attendees, gave the students the opportunity to demonstrate some of their Live Studio and Marketing Lab projects and get feedback from a wide range of players.
Live Studio, a unique course at Becker taught by a partnership between the School of Design & Technology’s Walt Yarbrough and MassDiGI’s Monty Sharma, gives students a chance to work on games that are either in stores or about to be. Marketing Lab, another unique course at Becker taught by a similar partnership between the School of Design & Technology’s Charles Tweedly and MassDiGI’s Sharma, is coupled with Live Studio to aid the student development teams in attracting players and visibility.
The interplay between the Marketing Lab — and its associated Games Guild platform — and Live Studio gives the student game developers a chance to build a game and then test it to see if it is engaging. Using data the students can then make informed decisions on improvements and game additions. This iterative process between game development and marketing is at the heart of all digital experiences today.
Included among the projects that the teams in both Live Studio and Marketing Lab courses are focused on this semester — and which were shown at the expo — are game launch preparations for Spell Strike, Lead the Light, Cyberdrive 2077, and Line Slider: Paint the World.
Started last year during MassDiGI’s Summer Innovation Program, students in the fall semesters of Live and Marketing Studios advanced all four games to the point where, this semester, the teams are expecting to launch them.