Becker graduate selected for StartUp Worcester
Published on: September 3, 2020
Pineapple Girl Productions, a business founded by Becker College alumna Addy Brennan, has been selected to take part in StartUp Worcester.
StartUp Worcester is an initiative of the Worcester Regional Chamber of Commerce’s Higher Education–Business Partnership, The Venture Forum, and Worcester CleanTech Incubator. The program offers support and work space for the region’s young entrepreneurs, with the goal of helping new businesses succeed and retaining graduates of the area’s college and universities.
Brennan said she first heard about the initiative while studying at Becker.
“I had heard my professors talk about it since my freshman year, but never thought I’d be lucky enough to participate in StartUp Worcester,” said Brennan, who majored in business administration, with a concentration in marketing, and graduated from Becker in December 2019.
Brennan started her company while she was a student at Becker. Many of her team members are current Becker students or recent graduates.
“Pineapple Girl Productions is a freelance talent pool for multimedia marketing,” she explained. “We utilize local talent in the marketing, web design, graphic design, and photography areas to streamline and work on marketing projects for small to midsize businesses. Essentially, we use the community to help the community!”
This is the seventh consecutive year that Becker College students or graduates have been accepted into the program. Previous participants include: Cody Lavallee ’18 and Avyay Chaganty ’18, cofounders of ACCL Marketing; Racquel Knight, ’18, founder of One Chair 4 One Child; Tyler Haddad ’18, Psychoactive Entertainment; Rejon Taylor-Foster ’17, Maximum Crash; Ryan Canuel ’15, Petricore Games; and Breeze Grigas ’13, Zephyr Workshop.
StartUp Worcester participants are chosen from a pool of applicants whose business proposals are ranked based on the companies’ potential for viability and growth, readiness, and business model strength. Finalists must pitch their business ideas to a panel of judges who selects the winners.
Those selected are given access to work space, publicity, business resources, and a network of professionals. Additionally, they receive a one-year membership in the Chamber of Commerce.
Brennan said she hopes participating in Startup Worcester will help give her the tools to succeed in an ever- changing world, and allow her to help others succeed as well.
“I hope to grow Pineapple Girl Productions into a hub of marketing activity,” she said. “Freelancers can come to us looking for projects to grow their professional portfolios, and businesses can come to us to reach their marketing goals.”
While Brennan is excited about the doors that Startup Worcester may open for her, she noted that she is deeply grateful for the people who helped her to start and grow her business.
“I really wouldn’t be anywhere,” she said, “without the help and support of the Pineapple Girl team and my wonderful friends!”