Luis Sanchez '13, Sports Management

Luis Sanchez '13, Sports Management

“I want to be right here on the Becker College campus, earning my degree, playing NCAA football, and shaping my future for the better.”

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Kevin Coyne '12, Sports Management

Kevin Coyne '12, Sports Management

“I’m able to explore many different options with a business major from Becker College."

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Bachelor of Science in Business Administration

Sport Management Concentration

The $200 billion sports industry thrives not only through its athletes, teams, and coaches, but also through those who can oversee multiple components involved in the business of sports. From marketing and public relations to sales, event management, merchandising, and more, there is a high demand for those qualified in sports management in public, private, for-profit, and nonprofit organizations and industries.

The Becker College sport management concentration in the business administration program combines studies on management and marketing fundamentals with course work on sport and recreation needs. Classes focus on business activities such as sales and promotion, accounting, budget preparation, and fund raising, and more.

Hands-on experiences are a vital part of the Becker College sport management concentration, including internship experiences in junior and senior years. These can also be combined with electives, based on specific interests.

Graduates of the Becker College business administration sport management concentration will have an understanding of business and management concepts, as well as competency in fitness, team sports, and individual and lifetime sports.

For more information about the Becker College sport management concentration, call 877.523.2537 or email

Learning Outcomes:


Students will demonstrate effective written and oral communication including informed arguments, persuasion, synthesize complex data and concepts.


Students will demonstrate comfort with and ability to effectively operate in: ambiguity, complexity, uncertainty and change. Students will be adept at situational awareness.  Students will understand the historical context of their culture and they will view the world from a global lens acknowledging the diversity of cultures and values.  Students will demonstrate propositional thinking; they will test and iterate on ideas/solutions based upon feedback and learn from their own failures.


Students will use quantitative and analytical methods to address unstructured business problems.


Students will demonstrate ability to evaluate decisions based on an awareness of relevant stakeholders in the creation of sustainable social, environmental, and economic value.


Students will demonstrate mastery of various thinking modes, notably analytic, synthetic, convergent, divergent, creative, and critical, and when to employ each type.  Student will demonstrate awareness of their own strengths and weaknesses and will seek continual improvements. Student will demonstrate both self and social awareness and management to effectively play various roles on an interdisciplinary team from leader to contributor to participant (role fluidity). These skills are essential for all leadership and management roles.


Students will identify, create, shape, and capture value through understanding economic models and the reality of industry disruption cycles.


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