Matthew Wester '12, Marketing

Matthew Wester '12, Marketing

Matthew Wester is no ordinary 20-year-old student...

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Bachelor of Science in Business Administration

Marketing Concentration

The field of marketing is exciting, fast-paced, and filled with many roles across a wide range of industries—from advertising and product promotion, to public relations, sales, and market research. Employment is expected to increase by 13 percent through 2018, as a result of a highly competitive market for expanding goods and services.

The Becker College marketing concentration in the business administration program provides students with the knowledge to develop, implement, and coordinate marketing plans and programs. Focus is placed on marketing products and services, developing and implementing marketing strategies, retail marketing, consumer behavior, marketing research, and the challenges of international marketing. Additional course work in the marketing concentration covers key principles of sales, marketing, management, and leadership. A variety of elective courses are available, as is a senior-year career internship experience.

To learn more about the Becker College business administration marketing concentration program, call 877.523.2537 or email

Learning Outcomes:


Students will demonstrate effective written and oral communication including informed arguments, persuasion, synthesize complex data and concepts.


Students will demonstrate comfort with and ability to effectively operate in: ambiguity, complexity, uncertainty and change. Students will be adept at situational awareness.  Students will understand the historical context of their culture and they will view the world from a global lens acknowledging the diversity of cultures and values.  Students will demonstrate propositional thinking; they will test and iterate on ideas/solutions based upon feedback and learn from their own failures.


Students will use quantitative and analytical methods to address unstructured business problems.


Students will demonstrate ability to evaluate decisions based on an awareness of relevant stakeholders in the creation of sustainable social, environmental, and economic value.


Students will demonstrate mastery of various thinking modes, notably analytic, synthetic, convergent, divergent, creative, and critical, and when to employ each type.  Student will demonstrate awareness of their own strengths and weaknesses and will seek continual improvements. Student will demonstrate both self and social awareness and management to effectively play various roles on an interdisciplinary team from leader to contributor to participant (role fluidity). These skills are essential for all leadership and management roles.


Students will identify, create, shape, and capture value through understanding economic models and the reality of industry disruption cycles.


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