Emerging Media & Content Creation

Emerging Media & Content Creation

Becker College believes that storytelling has always been central to the human experience; it’s the oldest and most reliable way to share a message. However, in today’s world, it’s clear that being able to share a story effectively and standout from the non-stop stream of advertisements, blogs, videos, tweets, and social media posts will be the key to connect with the people that matter most to you.

Becker’s Bachelors of Science in Emerging Media & Content Creation degree is built for those who aspire to be creators and managers of the next generation of storytellers leveraging the power of mobile apps, interactive experiences, augmented reality, social media, and games. In fact, the Bachelors of Science in Emerging Media & Content Creation program teaches more than just the traditional tenets of marketing, but infuses the arts, culture, design, rhetoric, media and technology in a hands-on, collaborative environment. So, whether you hope to work for an iconic brand, a large or small nonprofit, the political sphere, or your own entrepreneur venture, the Bachelors of Science in Emerging Media & Content Creation program will teach you how to connect and share powerful stories in a digital world to those that matter to you.

Job opportunities include: 

  • Media Planner
  • Emerging Media Specialist
  • Social Media Specialist
  • Communications Coordinator
  • Media Program Manager
  • Public Affairs Specialist
  • Public Relations Specialist
  • Marketing Associate
  • Marketing Strategist
  • Digital Media Producer

Emerging Media & Content Creation


Freshman Year

Fall Semester

Course NameNumberCredits
Intro to EMCC MKTG1201 3
Intro to Business MGMT1000 3
Managing Transitions: Change as a Norm CORE1001 3
Applied Business Statistics MATH2101 3
Intro to Psychology PSYC1001 3

Spring Semester

Course NameNumberCredits
Content Creation MKTG2202 3
Global Economics: Micro and Macro Perspectives ECON1200 3
The New Normal: Exploring Unstructured Problems COREENGL 3
Humanities and Fine Arts Elective 3
Open Elective 3

Credits Total: 30

Sophomore Year

Fall Semester

Course NameNumberCredits
Social Media MKTG2201 3
Developing and Entrepreneurial Mindset CORE3100 3
Writing About Literature ENGL1003 3
Accounting and Finance I - Concepts and Tools ACCT2100 3
Marketing I MKTG2004 3

Spring Semester

Course NameNumberCredits
Brand Equity Management MKTG3202 3
Marketing II MKTG3004 3
Supply Chains and Innovations MGMT2400 3
Accounting and Finance II ACCT3100 3
Open Elective 3

Credits Total: 30

Junior Year

Fall Semester

Course NameNumberCredits
Emerging Media and the Market MKTG3201 3
General Education Elective 3
Business Elective 3
Open Elective 3
Science Elective w/ Lab 4

Spring Semester

Course NameNumberCredits
Content Strategy MKTG4201 3
Business Decision Making MGMT3700 3
Open Elective 3
Humanities and Fine Arts Elective 3
Business Elective 3

Credits Total: 31

Senior Year

Fall Semester

Course NameNumberCredits
Internship EMCC MKTG4900 3
Open Elective 3
Business Elective 3
General Education Elective 3
General Education Elective 3

Spring Semester

Course NameNumberCredits
Developing Business Leadership MGMT4003 3
Business Policy Capstone MGMT4101 3
EMCC Capstone MKTG4901 3
Business Elective 3
Open Elective 3

Credits Total: 30