Marketing Concentration

The field of marketing is exciting, fast-paced, and filled with many roles across a wide range of industries—from advertising and product promotion, to public relations, sales, and market research.

The Becker College marketing concentration in the business administration program provides students with the knowledge to develop, implement, and coordinate marketing plans and programs. Focus is placed on marketing products and services, developing and implementing marketing strategies, retail marketing, consumer behavior, marketing research, and the challenges of international marketing.  Students enrolled in the marketing concentration at Becker College also gain practical application through an internship and a real-world capstone.


Learning Outcomes:

Communication: Students demonstrate effective written and oral communication including informed arguments, persuasion, synthesize complex data, and concepts.

Context: Students demonstrate comfort with and ability to effectively operate in: ambiguity, complexity, uncertainty, and change. Students will be adept at situational awareness.  Students understand the historical context of their culture and they will view the world from a global lens acknowledging the diversity of cultures and values.  Students demonstrate propositional thinking; they will test and iterate on ideas/solutions based upon feedback and learn from their own failures.

Quantitative: Students use quantitative and analytical methods to address unstructured business problems.

Ethics: Students demonstrate ability to evaluate decisions based on an awareness of relevant stakeholders in the creation of sustainable social, environmental, and economic value.

Cognitive Flexibility: Students demonstrate mastery of various thinking modes, notably analytic, synthetic, convergent, divergent, creative, and critical, and when to employ each type.  Student demonstrate awareness of their own strengths and weaknesses and will seek continual improvements. Student demonstrate both self and social awareness and management to effectively play various roles on an interdisciplinary team from leader to contributor to participant (role fluidity). These skills are essential for all leadership and management roles.

Value Creation: Students identify, create, shape, and capture value through understanding economic models and the reality of industry disruption cycles.

Fall SemesterCourse NameCreditsSpring SemesterCourse NameCredits
Freshman Year
ECON1200Global Economics: Micro and Macro Perspective3MKTG2004Marketing I - Creating, Marketing, Branding and Sales Strategies3
CORE1001 Managing Transitions: Change as a Norm3MATH2101Applied Business Statistics3
PSYC1001Introduction to Psychology3CORE-ENGLThe New Normal: Exploring Unstructured Problems3
MATH1200College Algebra3General Education Elective3
MGMT1000Introduction to Business Models3Open Elective 3
Sophomore Year
ACCT2100Accounting and Finance I - Concepts and Tools3MGMT2900Business Career Exploration3
MGMT2400Supply Chains and Innovations 3ACCT3100Accounting and Finance II - Financial Decision Making3
MKTG3004Marketing II - Analyzing Marketing, Branding and Sales Strategies3MKTG2101Advertising3
CORE3100Developing an Entrepreneurial Mindset3Open Elective3
ENGL1003Writing about Literature3Science Elective w/ Lab4
Junior Year
MGMT3700Business Decision Making: Law, Ethics and Strategies3MGMT4900Career Internship3
MKTG3001Marketing and Product Management3Humanities and Fine Arts Elective3
MKTG3005Consumer Behavior3Humanities and Fine Arts Elective3
MKTG4400Advanced Topics in Marketing3Open Elective3
INFO3300Business Analytics3Open Elective3
Senior Year
MGMT4101Capstone I (Business Policy)3MGMT4102Capstone II (Business Elective 3000+)3
MKTG4001Marketing Research3MGMT4003Developing Business Leadership (MGMT4195)3
INFO2500Data Visualization Or 3General Education Elective3
Business Elective Business Elective 3
MKTG4105International Marketing3Open Elective3
Open Elective3
Total Credits:121