Bachelor of Arts in Integrated Graphic Design and Media

Design your future

Becker’s innovative Bachelor of Arts in Integrated Graphic Design and Media program builds upon a traditional graphic design curriculum by incorporating marketing, advertising, web design, and media concepts in a true studio environment so our graduates have more options to design their future. Students explore all the areas of visual communications as they work with real clients both independently and on teams so that they develop a deep understanding of the principles, technology, and skills needed in today‚Äôs world. Our students also learn strategies for marketing themselves, interacting with clients, hands-on job skills, and how to future-proof themselves.

What makes us different?

The Integrated Graphic Design and Media Program is flexible, relevant, and proven. Our students develop the skills that make them not only get noticed but stand out in the competitive design field.

  1. Start with a strong foundation.

The early part of the program focuses on building the foundational design skills. Students learn about the principles of design, art history, drawing, design software and technology, marketing, client interactions, and problem solving.

  1. Enhance your foundation with real work.

Once the foundation of skills is solid, the student begins to explore all areas of design including print, screen, animation, web, packaging, publishing, game and interactive media. They learn marketing and advertising skills along with business concepts and work with real clients in a studio environment.

  1. Customize your design path.

Many of our students develop a strong preference for a particular segment of the design industry. Our program is flexible enough so that assignments, projects, and client work can be customized to produce the portfolio a student wants and needs to pursue their vision.

What can you do with a degree in Integrated Graphic Design and Media?

Graduates of the Bachelor of Arts in Integrated Graphic Design and Media program will have many choices in a variety of fields. Here is just a small sample of some of the jobs or areas our graduates might choose:

  • Graphic designer
  • Art director
  • Creative director
  • Interactive media specialist
  • Game designer
  • Web designer
  • Movie and television production
  • Motion graphics designer
  • Publishing designer
  • Marketing manager
  • Project manager
  • Freelancer designer
  • Studio manager
  • Design instructor
  • Social media marketing
  • User interface designer
  • User experience designer

Our program provides both a general design education and an opportunity to specialize combined with business and studio experience that provide our students with the opportunity to achieve their goals.

To learn more about Becker’s Bachelor of Arts in Integrated Graphic Design and Media, call 877.523.2537 or email admissions@becker.edu.

Skills List

There are five major areas of focus that a graduating student needs to demonstrate mastery of in order to successfully complete the Bachelor of Arts in Integrated Graphic Design and Media program. The skills listed in the checklist come directly from the professional graphic design job market. By completing these skills we feel our students are more than prepared to enter the professional job market and achieve success. This checklist is used throughout the program as a way to make sure the student remains on track towards mastering the necessary skills they need to achieve their goals.


Learning Outcomes:

  • Conceptualize, create, and implement effective visual communication through the application of design theories and principles to develop design solutions.
  • Utilize industry-standard tools and technology to synthesize all aspects of design and media solutions.
  • Apply typographic, composition, imagery skills, and knowledge to create effective visual communication.
  • Demonstrate effective project management and business practices including ethics, time management, and collaborative skills.
  • Demonstrate knowledge of historical styles and synthesize with design trends to create visual communication solutions across various types of media.
  • Demonstrate oral and written communication skills in preparing professional-level documents and presentations.

 

Fall SemesterCourse NameCreditsSpring SemesterCourse NameCredits
Freshman Year
GRPH1100Design Technology3ARTS1100Principles of Drawing3
SOCI1001Introduction to Sociology3GRPH2220Computer Illustration3
CORE1001Managing Transitions: Change as a Norm3CORE-ENGLThe New Normal: Exploring Unstructured Problems3
MATH1200College Algebra3GRPH1001History of Graphic Design3
ARTS1301 Principles of Design3Open Elective3
1515
Sophomore Year
Fall SemesterCreditsSpring SemesterCredits
ARTS1003 ARTS1004 ARTS2003Art History I or Art History II or
Contemporary Art History: Art and Artists of the Digital Age
3GRPH2230Integrated Media Solutions3
GRPH2140Graphic Design I3GRPH2150Graphic Design II3
GRPH2110Typography3GRPH2170Principles of Digital Imaging3
Open Elective3MKTG2101Advertising 3
ENGL1003Writing About Literature3Science Elective w/ Lab4
1516
Junior Year
Fall SemesterCreditsSpring SemesterCredits
GRPH2160Introduction to Web Design3GRPH3110Advanced Web Design3
GRPH3120Publication Design3GRPH3140Package Design3
GRPH3130Advertising Design3GRPH2180Animation and Motion Graphics3
CORE3100Developing an Entrepreneurial Mindset3GRPH3150Branding & ID Systems3
GRPH Elective3Open Elective3
1515
Senior Year
Fall SemesterCreditsSpring SemesterCredits
GRPH4520Senior Team Project3GRPH4510Design Portfolio3
GRPH4110Design Studio I3GRPH4210Design Studio II3
GRPH4400Advanced Topics in Design3Open Elective3
Social Science Elective3GRPH4300Career Internship OR3
Open Elective3GRPH Elective
Open Elective3
1515
Total Credits:121