Bachelor of Arts in Integrated Graphic Design and Media

Design your future

Becker’s innovative Bachelor of Arts in Integrated Graphic Design and Media program builds upon a traditional graphic design curriculum by incorporating marketing, advertising, web design, and media concepts in a true studio environment so our graduates have more options to design their future. Students explore all the areas of visual communications as they work with real clients both independently and on teams so that they develop a deep understanding of the principles, technology, and skills needed in today’s world. Our students also learn strategies for marketing themselves, interacting with clients, hands-on job skills, and how to future-proof themselves.

What makes us different?

The Integrated Graphic Design and Media Program is flexible, relevant, and proven. Our students develop the skills that make them not only get noticed but stand out in the competitive design field.

1. Start with a strong foundation.

The early part of the program focuses on building the foundational design skills. Students learn about the principles of design, art history, drawing, design software and technology, marketing, client interactions, and problem solving.

2. Enhance your foundation with real work.

Once the foundation of skills is solid, the student begins to explore all areas of design including print, screen, animation, web, packaging, publishing, game and interactive media. They learn marketing and advertising skills along with business concepts and work with real clients in a studio environment.

3. Customize your design path.

Many of our students develop a strong preference for a particular segment of the design industry. Our program is flexible enough so that assignments, projects, and client work can be customized to produce the portfolio a student wants and needs to pursue their vision.

What can you do with a degree in Integrated Graphic Design and Media?

Graduates of the Bachelor of Arts in Integrated Graphic Design and Media program will have many choices in a variety of fields. Here is just a small sample of some of the jobs or areas our graduates might choose:

• Graphic designer
• Art director
• Creative director
• Interactive media specialist
• Game designer
• Web designer
• Movie and television production
• Motion graphics designer
• Publishing designer
• Marketing manager
• Project manager
• Freelancer designer
• Studio manager
• Design instructor
• Social media marketing
• User interface designer
• User experience designer

Our program provides both a general design education and an opportunity to specialize combined with business and studio experience that provide our students with the opportunity to achieve their goals.

To learn more about Becker’s Bachelor of Arts in Integrated Graphic Design and Media, call 877.523.2537 or email admissions@becker.edu.

Skills List

There are five major areas of focus that a graduating student needs to demonstrate mastery of in order to successfully complete the Bachelor of Arts in Integrated Graphic Design and Media program. The skills listed in the checklist come directly from the professional graphic design job market. By completing these skills we feel our students are more than prepared to enter the professional job market and achieve success. This checklist is used throughout the program as a way to make sure the student remains on track towards mastering the necessary skills they need to achieve their goals.

Learning Outcomes:

• Conceptualize, create, and implement effective visual communication through the application of design theories and principles to develop design solutions.
• Utilize industry-standard tools and technology to synthesize all aspects of design and media solutions.
• Apply typographic, composition, imagery skills, and knowledge to create effective visual communication.
• Demonstrate effective project management and business practices including ethics, time management, and collaborative skills.
• Demonstrate knowledge of historical styles and synthesize with design trends to create visual communication solutions across various types of media.
• Demonstrate oral and written communication skills in preparing professional-level documents and presentations.