Bachelor of Arts in Design - Graphic Design Concentration

Our Vision: To become the pre-eminent, modern, multi-media design program in the country, offering design degrees, which provide students with a solid grounding in the arts, saleable technical expertise in interior, graphic, or interactive media design and a well-rounded general education foundation.

The Bachelor of Arts in Design degree offers majors in three areas of concentration: Interactive Entertainment, Graphic Design and Interior Design. Interactive Entertainment is further split into an arts-based Game Design major and a programming-based Game Development major. Each major which comprises the Bachelor of Arts in Design degree equips students with a broad range of marketable skills and a strong general education foundation upon which a lifelong, successful career can be built.

Course selections in each of the three art-based concentrations include both a solid grounding in the fine and visual arts, and hands-on practical core courses which stress the understanding of the underlying design processes and concept development. Students will learn firsthand how to create effective visual communication; how to develop and communicate design solutions; and how to create, capture and manipulate both traditional and new media design elements, all in a clear manner in keeping with the professional standards of their chosen field of study.

The program of study in Game Development prepares students for a career in the development and production of video games. This major features a solid base in computer programming fundamentals upon which core courses add the specific skills they need to apply their foundational knowledge in programming, art, concept design, engine design, animation and computer graphics to all aspects of video game development.

Whichever major a student chooses in the Bachelor of Arts in Design degree program, students can be assured of small classes with attentive, knowledgeable faculty, up-to-date equipment, and plenty of room to explore personal visions. Upon graduation, students will have the right technical skills, a firm theoretical base, opportunities for career internships, and a strong portfolio as solid evidence of their abilities.  

Graphic Design Major

Program Mission: To provide our graphic design majors with (1) a strong foundation of graphic art skills and techniques, (2) a solid grounding in the liberal arts and, (3) the ability to think and write critically. In this way we hope to ensure that our graduating seniors will be prepared to enter the highly competitive industry of graphic design or continue their studies at a graduate level.

Program Description: The program leads to a 4-year undergraduate degree in graphic design, in which students complete a core of required art foundation and graphic design coursework. As upperclassmen, they may then pursue a block of coursework in advanced studies that is customizable to their individual interests and career goals. In addition, all students complete coursework in the liberal arts, the social sciences, and the laboratory sciences in keeping with the long-standing traditions of a liberal arts-based college degree. Students can further customize their curricula through internships, general elective coursework and free electives.

Program Objectives: The program seeks to impart to its students strong technical competence in fundamental arts principles along with specialized competence in the tools needed to be successful in the graphic design field. At the same time the program seeks to nourish a student’s creative talents through opportunities for internships, electives and special projects, developing in the student a personal aesthetic as well as a high standard of individual excellence and professionalism.  

Freshman Year

Fall Semester
Credit
Hours
Spring Semester
Credit Hours
ARTS2300
Color Theory
3
ARTS1004
Art History II
3
ARTS1003
Art History I
3
ARTS1100
Principles of Drawing
3
ARTS1301
Principles of Design
3
ENGL1003
Writing about Literature
3
ACAD1001
First Year Experience
2
MATH
Math Elective
3
ENGL1001
English Composition I
3
GRPH 2110
Typography
3
INFO1001
Technology and Society
 3
 
 
 
 
 
17
 
 
15


Sophomore Year

Fall Semester
Credit
Hours
Spring Semester
Credit
Hours
PSYC1001
Introduction to Psychology
3
MKTG2101
Advertising
3
GRPH2140
Graphic Design I
3
ENGL2003
Public Speaking
3
GRPH2120
Techniques of Vector Imaging
3
GRPH2150
Graphic Design II
3
GRPH2130
Techniques of Raster Imaging
3
GRPH2170
Principles of Digital Imaging
3
 
Elective (Science/lab)
4
 
Elective (Science/lab)
4
 
 
16
 
 
16


Junior Year 

Fall Semester
Credit
Hours
Spring Semester
Credit
Hours
GRPH2180
Macromedia Flash Animation
3
GRPH3110
Advanced Web Design
3
GRPH2160
Introduction to Web Design
3
GRPH3140
Package Design
3
SOCI1001
Introduction to Sociology
3
 
Math Elective (2000+)
3
GRPH3120
Publication Design
3
 
Humanities/SS Elective
3
GRPH3130
Advertising Design 
3
 
Open Elective
3
 
 
15
 
 
15


Senior Year

Fall Semester
Credit
Hours
Spring Semester
Credit
Hours
GRPH4520
Senior Team Project
3
GRPH4510
Design Portfolio
3
GRPH4530
Professional Practices in Design
3
GRPH4210
Special Projects in Design or
3
GRPH4400
Advanced Topics in Design
3
 
Open Elective
 
 
Humanities Elective
3
GRPH4300
Career Internship or
3
 
Open Elective
3
 
GRPH Elective
 
 
 
 
 
Humanities Elective (Non-Western)
3
   

 

  Humanities Elective

3

   

15

   

15

 
 
 
 
Total Credits:
124

 Graphic Design Electives include:

  • GRPH4215 Corporate Design
  • GRPH4220 Advanced Digital Photography
  • GRPH3702 Advanced Advertising Design