Becker College Appoints Vice President of Institutional Advancement

Published on Monday, February 3rd, 2014

Veronica Rosa 144 x 195Veronica L. Rosa has been appointed vice president of institutional advancement, Becker College announced today.  In her role, Rosa will have oversight of advancement initiatives including major gifts, annual giving, foundation and corporate giving, grants, stewardship, and signature events.

Rosa is an accomplished leader with more than fifteen years of advancement success in the health care and higher education fields. She has increased leadership giving, annual giving, and event sponsorship at each organization she has represented.

Rosa joins Becker from UMass Memorial Health Care/HealthAlliance Hospital in Leominster, Mass., where she served as corporate vice president, external affairs and marketing, and where she had held previous corporate vice president posts in development and public relations since 2005. Prior to this, she was chief philanthropy officer for Southcoast Health System, Charlton Memorial Hospital; and director of development at The Providence Center, Providence, R.I. Her prior positions in the higher education arena included responsibilities for public relations, marketing, special events, and admissions at Salve Regina University, Duquesne University, and Bentley University.

A Certified Fund Raising Executive (CFRE), Rosa holds a master’s degree from Duquesne University and a bachelor’s degree from Bentley University. She fulfills volunteer leadership positions with the North Central Massachusetts Chamber of Commerce, United Way of North Central Massachusetts, and Montachusett Regional Vocational Technical School.