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Bachelor of Arts in Design

Communications Design Concentration

** Bachelor of Arts in Design – Communications Design Concentration is no longer admitting new students beginning with the Fall 2017 semester.

Discover a diverse set of creative and technological skills that provide entrée into a broad range of employment opportunities, which are expected to experience an average of more than 17% growth in the near future.

Communications design graduates are prepared for entry-level positions in advertising, motion and broadcast graphics, web design, book and magazine design, package design, corporate branding, information visualization, interactive design, exhibition and retail design, architectural and environmental graphics, apparel design, and instructional technology.

Using a communications design strategy in a range of professions and industries has many advantages. It forms the foundation for the practice: organization of information is the first step in designing any communication, especially if it has visual and auditory components.

Communications design provides the ability to identify, research, evaluate, and solve problems; create prototypes; apply relevant tools and technologies; understand basic business organizational practices; and apply an understanding of design history.

This program prepares students for the broad field of communications design while allowing them to expand their knowledge in one or more areas through course groupings that provide the opportunity for depth.  Students who choose the bachelor of arts in communications design may elect to focus on instructional design, or add courses in video production, or multimedia journalism. Portfolio, senior project, professional practice, and an optional internship assure that students receive hands-on experience in their chosen area of communications design and enter the workforce with marketable skills and an interview-ready portfolio.

Learning Outcomes:

  • Conceptualize, create, and implement effective visual communication through the application of design theories and principles to develop design solutions.
  • Utilize industry-standard tools and technology to synthesize all aspects of design and media solutions
  • Apply typographic, composition, imagery skills and knowledge to create effective visual communication.
  • Demonstrate effective project management and business practices including ethics, time management, and collaborative skills.
  • Demonstrate knowledge of historical styles and synthesize with design trends to create visual communication solutions across various types of media
  • Demonstrate oral and written communication skills in preparing professional-level documents and presentations