Luis Sanchez '13, Sports Management

Luis Sanchez '13, Sports Management

“I want to be right here on the Becker College campus, earning my degree, playing NCAA football, and shaping my future for the better.”

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Kevin Coyne '12, Sports Management

Kevin Coyne '12, Sports Management

“I’m able to explore many different options with a business major from Becker College."

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Bachelor of Science in Business Administration

Sport Management Concentration

The $200 billion sports industry thrives not only through its athletes, teams, and coaches, but also through those who can oversee multiple components involved in the business of sports. From marketing and public relations to sales, event management, merchandising, and more, there is a high demand for those qualified in sports management in public, private, for-profit, and nonprofit organizations and industries.

The Becker College sport management concentration in the business administration program combines studies on management and marketing fundamentals with course work on sport and recreation needs. Classes focus on business activities such as sales and promotion, accounting, budget preparation, and fund raising, and more.

Hands-on experiences are a vital part of the Becker College sport management concentration, including internship experiences in junior and senior years. These can also be combined with electives, based on specific interests.

Graduates of the Becker College business administration sport management concentration will have an understanding of business and management concepts, as well as competency in fitness, team sports, and individual and lifetime sports.

For more information about the Becker College sport management concentration, call 877.523.2537 or email

Learning Outcomes:

Students will critically evaluate a company’s goals, strategy, financial health, competitive position, and commitment to ethical principles and social responsibility, and they will apply management and leadership theories to make recommendations for improvement.

Students will provide evidence of written and oral communication skills through essays, case analyses, exams, presentations, and/or projects.

Students will gain experience in their concentration through an internship, field experience, or a practicum.

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