Business Administration-Marketing Concentration Curriculum

This curriculum plan reflects changes implemented in the 2016-17 catalog year

Note: Courses listed in parentheses designate acceptable substitutions ONLY until the designated new course is available.

Freshman Year

Fall Semester Credits Spring Semester Credis
MATH1200 College Algebra 3 MKTG2004 Marketing I – Creating Marking, Branding and Sales Strategies 3
MGMT1000 Introduction to Business Models 3 MATH2101 Applied Business Statistics (Or MATH 2200) 3
ECON1200 Global Economics: Micro and Macro Perspectives 3 CORE-ENGL The New Normal: Unstructured Problems 3
CORE1001 Managing Transitions: Change as a Norm 3 History Elective 3
PSYC1001 Introduction to Psychology 3 Open Elective 3
15 15

Sophomore Year

Fall Semester Credits Spring Semester Credits
ACCT2100 Accounting and Finance I – Concepts and Tools 3 MKTG2101 Advertising 3
MGMT2400 Innovating Value & Supply Chains (business elective) 3 MGMT2900 Business Career Exploration (business elective) 3
MKTG3004 Marketing II – Analyzing Marketing, Branding and Sales Strategies 3 ACCT3100 Accounting and Finance II – Financial Decision Making (MGMT 3200) 3
CORE2003 Needfinding: Uncovering Opportunity in Human Need 3 Science with Lab 4
ENGL1003 Writing about Literature 3 Communications Elective 3
15 16

Junior Year

Fall Semester Credits Spring Semester Credits
MKTG3001 Marketing and Product Management 3 CORE3004 Entrepreneurial Mindset: Creating and Capturing Value 3
MKTG3005 Consumer Behavior 3 MGMT4900 Career Internship 3
MGMT3700 Business Law and Ethics (LGLS 2205, MGMT 3705) 3 Global Awareness and Diversity Elective 3
INFO3300 Business Analytics 3 Science Elective 3
MKTG4400 Advanced Topics in Marketing 3 Open Elective 3
15 15

Senior Year

Fall Semester Credits Spring Semester Credits
MKTG4001 Marketing Research 3 CORE4005 Agile Mindset Capstone 3
INFO2500 Data Visualization Or 3 MGMT4003 Developing Business Leadership (MGMT4195)
Business Elective MGMT4102 CAPSTONE II (Business Elective 3000+) 3
MGMT4101 CAPSTONE 1 (MGMT4100) 3 Open Elective 3
MKTG4105 International Marketing 3 Business Elective 3
Open Elective 3 3
15 15
Total Credits: 121

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