Business Administration-Marketing Concentration Curriculum

This curriculum plan reflects changes implemented in the 2016-17 catalog year

Note: Courses listed in parentheses designate acceptable substitutions ONLY until the designated new course is available.

Freshman Year

Fall Semester Credits Spring Semester Credis
MATH1200 College Algebra 3 MKTG1001 CREATE 1: Marketing, Branding, Sales 3
MGMT1000 EXPLORE: Introduction to Business Models 3 MATH2101 DATA: Business Statistics (MATH 2200) 3
ECON1200 RESOURCES: Global Economics 3 CORE-ENGL The New Normal: Unstructured Problems 3
CORE1001 Managing Transitions: Change as a Norm 3 History Elective 3
PSYC1001 Introduction to Psychology 3 Open Elective 3
15 15

Sophomore Year

Fall Semester Credits Spring Semester Credits
ACCT2100 METRICS: Accounting (ACCT 1001 *) 3 MKTG1001 Advertising 3
MGMT2400 ECOSYSTEMS: Value & Supply Chains (business elective) 3 MGMT2900 EXPERIMENT: Career Exploration (business elective) 3
MKTG2001 CREATE 2: Marketing Analytics, Branding, Strategy (MKTG 3300) 3 ACCT3100 MEASURES: Finance (MGMT 3200) 3
CORE2003 Needfinding: Uncovering Opportunity in Human Need 3 Science with Lab 4
ENGL1003 Writing about Literature 3 Communications Elective 3
15 16

Junior Year

Fall Semester Credits Spring Semester Credits
MKTG3001 Marketing and Product Management 3 MKTG4400 Advanced Topics in Marketing 3
MKTG3005 Consumer Behavior 3 MGMT3900 Practicum 3
MGMT3700 DECIDE: Business Law and Ethics (LGLS 2205, MGMT 3705) 3 CORE3004 Entrepreneurial Mindset: Creating and Capturing Value 3
INFO3300 Business Analytics 3 Science Elective 3
Global Awareness and Diversity Elective 3 Open Elective 3
15 15

Senior Year

Fall Semester Credits Spring Semester Credits
MKTG4001 Marketing Research 3 MKTG4200 Retail Marketing or 3
INFO2500 Data Visualization Or 3 MKTG4105 International Marketing
Business Elective MGMT4102 CAPSTONE II (Business Elective 3000+) 3
MGMT4101 CAPSTONE 1 (MGMT4100) 3 CORE4005 Agile Mindset Capstone 3
MGMT4003 LEAD: Management through Leadership (MGMT 4195) 3 Business Elective 3
Open Elective 3 Open Elective 3
15 15
Total Credits: 121

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