Marketing Curriculum

Freshman Year

Fall Semester Credit Hours Spring Semester Credit Hours
ACCT1001 Financial Accounting

3

ACCT1002 Managerial Accounting

3

INFO1001 Technology and Society

3

INFO1003 Computer Applications

3

ENGL1001 English Composition I

3

ENGL1003 Writing about Literature

3

MGMT1000 Introduction to Business

3

MATH1200 College Algebra

3

ACAD1001 First Year Experience

2

History Elective

3

PSYC1001 Introduction to Psychology

3

17

15

Sophomore Year

Fall Semester Credit Hours Spring Semester Credit Hours
INFO2003 Advanced Computer Applications

3

ECON2002 Macroeconomics

3

ECON2001 Microeconomics

3

LGLS2205 Legal Aspects of Business

3

MATH2200 Statistics

3

MGMT2200 Principles of Management and Leadership

3

MKTG2104 Principles of Marketing

3

MKTG2101 Advertising

3

Communications Elective

3

Open Elective

3

15

15

Junior Year

Fall Semester Credit Hours Spring Semester Credit Hours
MKTG3001 Marketing Management

3

MGMT3100 International Business

3

MGMT3200 Financial Management

3

MGMT3400 Human Resource Management

3

MKTG3300 Principles of Sales

3

MKTG4400 Advanced Topics in Marketing

3

MKTG3005 Consumer Behavior

3

Global Awareness and Diversity Elective

3

Science Elective w/lab

4

Science Elective

3

16

15

Senior Year

Fall Semester Credit Hours Spring Semester Credit Hours
MGMT4900 Career Internship

3

MGMT4100 Business Policy and Strategy

3

MKTG4001 Marketing Research

3

MKTG4105 International Marketing

3

MKTG4200 Retail Marketing

3

Business Elective

3

PHIL3001 Ethics

3

Health Elective

3

Open Elective

3

Open Elective

3

15

15

Total Credits:

123

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