Brand Platform

Our brand is our reputation. A successful brand reinforces who Becker College is as an institution, the qualities that distinguish us from others, and the promise it delivers to our constituents. The College’s vision, mission, and core values are at the heart of our brand.

Promise:

A transformational educational experience that prepares students to thrive, contribute to, and lead in a global society.

Themes:

  • Becker College is an innovative, entrepreneurial institution (examples: MassDiGI, Agile Mindset, Social Impact Investing)
  • Becker College prepares students to:

Tagline:

Be the change.

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