Media & Public Relations
The mission of The Office of Marketing & Strategic Communications is to advance the reputation and brand of Becker College through marketing, communications, and branding initiatives. Key priorities include planning, developing, and implementing comprehensive and integrated marketing strategies that support the priorities of the College’s Strategic Plan.
In collaboration with multiple stakeholders across campus, The Office of Marketing & Strategic Communications coordinates all major marketing efforts designed to enhance the image and extend the reach of the College to external audiences. By ensuring consistency of messaging and brand impact, the Office encourages community advocacy to effectively engage all audiences in support of Becker’s institutional goals.
As the central communications organization of Becker College, the Office promotes and safeguards the image and reputation of the institution and all of its schools, departments, programs, centers, and community through:
Additionally, the Office has oversight of the following areas:
How to adhere to College editorial style.
Graphic standards manual, correct use of logo, etc.
Guidelines and procedures to maintain and enhance Becker's web presence.