Marketing & Strategic Communications

The Office of Marketing and Strategic Communications manages the College’s marketing, communications, and public relations strategies and tactics to advance the College’s mission, vision, and communicate news about the people, programs, and initiatives that are at the heart of Becker College. Its efforts support recruitment, enrollment, and advancement objectives; institutional brand integrity and visibility; and visual image and message consistency. The Office primarily supports institutional initiatives, but also assists departments in developing marketing and communications strategies that support institutional goals.

What We Do

Resources

Helpful resources available through the Office of Marketing & Strategic Communications:

A handy communications planning tool we use.

Use this when proofing to ensure you have what you need and that it is accurate.

How to adhere to College editorial style.

Use this to request help with publicity and promotion.

Use this to request help with publicity and promotion.

Graphic standards manual, correct use of logo, etc.

Guidelines and procedures to maintain and enhance Becker's web presence.

Guide detailing division of responsibilities for maintenance and updating the website. 

Tips for working with us, publicity and promotion, how to get the word out, and working with the media

Work Order Forms:

» Graphic Design Work Order Form
» Website Update Request
» Website Feedback

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